{"title":"Rockwell Time","description":"\u003cp\u003eRockwell Time makes bold, American-designed watches for men and women — known for the Coliseum model with its rotating bezel time display and the 48mm oversized case that became a signature look. The lineup covers quartz watches in stainless steel with a range of dial colors and strap options built for everyday wear.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMen's and women's quartz watches in stainless steel\u003c\/li\u003e\n\u003cli\u003eSignature rotating bezel Coliseum models and oversized 48mm cases\u003c\/li\u003e\n\u003cli\u003eBold American watch designs with interchangeable strap options\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"50mm2-no-retreat-edition-black-watch-2nd-gen","title":"50mm2 No Retreat Edition (Black) Watch - 2nd Gen","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn a world dominated by circles, the 50mm2 takes its stand with unapologetic angles. This timepiece is crafted for the bold, tailored for the adventurous, and engineered for those who see life as a thrilling journey of sharp turns and unexpected edges. Designed for those who defy convention, it’s a watch for trailblazers who live beyond the curve.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith its assertive 50mm case width, the 50mm2 makes an undeniable statement. It redefines watch geometry for men who reject the safety of soft edges and embrace the excitement of clean, sharp lines. This timepiece commands attention, dominating the wrist with its daring design.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBuilt from resilient stainless steel, the 50mm2 is as rugged and tenacious as its wearer. It doesn’t bow, bend, or back down from life’s toughest challenges. Topped with a hardened mineral crystal, this watch shrugs off scratches and scrapes easily. Every element of this design screams strength, durability, and a spirit that cannot be ignored.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThanks to its 5 ATM water resistance, the 50mm2 stands strong through sudden rain, streams, and the sweat of victory. Whether you’re chasing thrills or conquering daily life, this watch ensures you’re ready for the wettest situations, living up to its promise of resilience.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAt its core lies a Swiss-made Rhonda caliber movement—the pinnacle of accuracy and dependability. This quartz movement ensures that every passing second is a testament to flawless precision. Life’s twists and turns demand a timepiece that keeps pace, and the 50mm2 rises to the occasion with unwavering performance.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhile its angular face exudes a stark, daring aesthetic, the 50mm2 nestles comfortably against your wrist. Featuring the Continuum™ Band, it offers a perfect balance of flexibility and resilience. The DuraFrame™ butterfly clasp ensures a secure, snug fit, delivering unmatched comfort. Whether you’re pushing limits or seizing opportunities, this watch remains steadfastly in place.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe 50mm2 is for those who command attention, boasting bold contrasts and sharp lines that draw gazes from every angle. It’s not for the faint of heart or those who shy away from making a statement. This timepiece is for the daring, those who embrace their individuality and lead with confidence.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe 50mm2 No Retreat Edition commands attention, starting with its striking square face. The clean geometry of this timepiece speaks of unwavering focus and determination. When that’s paired with the grayscale American flag emblazoned across the dial, you have a powerful symbol of grit and independence. This is wristwear for men who don’t waiver and never run. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCrafted in imposing black metal, this supersized beauty is uncompromising and fit for those who forge new paths in the wild and square up for challenges in the concrete jungle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYou won’t spot this angular masterpiece on the wrists of the uncertain or the hesitant. It’s engineered for individuals who thrive on standing out and relish being the square peg in a world of round holes. The 50mm2 signals leadership, risk-taking, and a relentless drive to achieve. Wherever you venture, this watch announces your presence as someone who faces challenges and obliterates them.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWin the battle for attention, fair and square. Wear this watch to dominate, to defy, and to remind everyone that the sharpest men never settle for curves when they can have edges. The 50mm2: live life outside the curve.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rockwell Time","offers":[{"title":"Default Title","offer_id":46906795163847,"sku":"FS-USA2","price":460.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/8844\/8711\/files\/50mm2NoRetreatEditionBlack_Black_Front2023.png?v=1785124070"},{"product_id":"merlin-diamond-set-ladies-watch","title":"Merlin | Diamond set ladies Watch","description":"\u003cp\u003eThe namesake for this watch is the Merlin Diamond Mine in Northern Australia, famous for it's \u003cspan\u003eunusually high proportion of gem-quality diamonds it produces. Our Merlin is a custom piece with Swiss-made automatic movement and a case encrusted with 2.6 carats of diamonds. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eTechnical Specifications\u003c\/p\u003e\n\u003cp\u003eCase - Stainless steel with 2.6 carats of diamonds 44mm wide x 14mm tall\u003c\/p\u003e\n\u003cp\u003eStrap - Crocodile leather - 19mm wide\u003c\/p\u003e\n\u003cp\u003eMovement - ETA 2824-2 Swiss-made automatic with date Indicator\u003c\/p\u003e\n\u003cp\u003eJewels - Twenty-five\u003c\/p\u003e","brand":"Rockwell Time","offers":[{"title":"Silver\/Black","offer_id":46906797981895,"sku":"ML-103","price":9000.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/8844\/8711\/files\/Resized__0002s_0000_Merlin_ProductShot.png?v=1785124095"},{"product_id":"the-rivers-ladies-diamond-set-watch","title":"The Rivers Ladies Diamond Set Watch","description":"\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eEnter a room with the presence and force of a raging river. The Rivers is a tidal wave of elegance and luxury, built for those who never blend into the background. A jaw-dropping 2.6 carats of diamonds cover the crisp white face of this watch, catching and reflecting light like the sun on an untamed current.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eFastening the Rivers onto your wrist means you command a room. The stainless steel round case is 43mm wide, 10mm tall, and miles and miles of spectacular. The design of the dial is simple, letting the diamonds make their statement without interruption. The effect is sleek, sophisticated, and substantial. This is a lot of watch and a lot of sparkle, and not everyone can handle it. But for those who can, there's powerful style and cosmopolitan fierceness in a timepiece that is remarkable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eThis watch isn't for the subtle. It's for those who chart courses where others wouldn't dare. Like a river that carves the land, forcing the earth to bend to its will, the Rivers shapes perceptions and compels all eyes onto it and its wearer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eEvery glance at this timepiece is like staring into a pristine waterfall: sharp, shimmering, and simply unforgettable. Your journey through the world deserves a timepiece this dynamic. There's nothing watered down or tepid about your life, and there shouldn't be anything boring about your watch. To make this bit of wrist bling even more stunning, we paired the glittering dial with a crocodile leather strap. At 19mm wide, the band is enough to balance the strong presence of the face without stealing the show.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eRivers may run wild, but the River's Swiss-made Rhonda movement keeps time under precise control. This movement is a testament to world-class engineering and reliability. The diamonds on the face work hard to make a style statement. Inside the movement, you've got five more jewels that help ensure precision and durability. Whether you're navigating the chaotic rapids of the urban jungle or enjoying smooth sailing toward success, the Rivers will remain steadfast and constant thanks to its top-notch movement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eFrom the boardroom to the bar and the movie theater to meetings, all eyes will be on you and your epic watch. Why go with the flow when you can make waves? This custom piece reflects your determination, cutting through the noise and carving out a path entirely your own.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003ePicture this: a raging river, grinding its way through stone and changing the landscape around it. That's the energy of the Rivers. This watch declares that you were born to break barriers and shape your own path. Harness the currents of possibility with this audacious symbol of power, resilience, and brazenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eDive into unforgettable luxury and unparalleled style with this exceptional watch. Live boldly, flow freely, and make your mark on the world with the Rivers by Rockwell.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rockwell Time","offers":[{"title":"Silver\/White","offer_id":46906798375111,"sku":"RV-101","price":7500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/8844\/8711\/files\/Resized__0001s_0001_Rivers_ProductShot1.png?v=1785124105"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/8844\/8711\/collections\/50mm2NoRetreatEditionBlack_Black_Front2023.png?v=1785125541","url":"https:\/\/luceelu.com\/collections\/rockwell-time.oembed","provider":"luceelu","version":"1.0","type":"link"}